Wednesday, 16 March 2011

Questionnaire Analysis


For this question I intended to find out how often people read a magazine. This would benefit me as i would find out how best often it would be for me to realise my magazine. From feedback no one read a daily magazine, this was partly due to the fact t he more and more people have access to the internet but also magazines are rarely published daily. I found that the highest category was monthly and this is how often my magazine, Urban Underground, will be published. The next highest group with 9 people was weekly while 7 people never picked up a magazine.


This question was key to my pricing strategy of the magazine. When I looked at the prices for modern day magazines there was general price level and the prices for magazines varied dependent on the name, content and issue. Therefore it was appropriate to ask the audience what they felt a reasonable price was. The highest percentage group was for a price £2-£2.99, this was considered reasonable as it wasn't too costly and would most likely represent value for money.  The second highest group was £1-£1.99, on the other end you had £4+, this was deemed too expensive. 


With this question I was basically re-confirming the interest of the magazine, if there was no interest in the magazine then it would be pointless producing it. Clearly from the graph you can tell that the demand for a magazine from the grime genre is evident, and it justifies the production of the magazine. 70% said that they would be interested if the magazine was to be made, while 30% would hold no interest. 


For this question I'm trying to find out what readers would consider a decent length magazine. While all the set answers got a response many opted for the larger magazines. Readers would most prefer that the magazine was for longer then 60+, this would be a could size magazine especially considering all of the advertisement that is going to be the magazine too. 9 people suggested that the magazine was between 40 and 60 pages, 7 said it would be good between 20 and 40 pages, while 0 to 20 pages got the smallest response of 3 people. 




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